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The Best Brow Gel

Last updated on September 18, 2022

We looked at the top 6 Brow Gels and dug through the reviews from 17 of the most popular review sites including and more. The result is a ranking of the best Brow Gels.

Our Review Process

Don't Waste Your Money is focused on helping you make the best purchasing decision. Our team of experts spends hundreds of hours analyzing, testing, and researching products so you don't have to. Learn more.

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Our Picks For The Top Brow Gels

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Product Overview
Key Takeaway
Pros
Cons
 Top Pick

NYX PROFESSIONAL MAKEUP Control Freak Cruelty-Free Brow Gel

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NYX PROFESSIONAL MAKEUP

Control Freak Cruelty-Free Brow Gel

The clear formula of this eyebrow gel ensures it works with a wide range of powder and pencil colors. The formula is non-sticky and comfortable, giving you a solution that will last all day. This gel works on eyebrows and eyelashes for an all-in-one option.

Overall Take

Versatile ChoiceYou can use this gel on your brows and your eyelashes, and its clear formula allows you to use it with a variety of cosmetic colors.

Pros
" Non-sticky. Long-lasting. Easy to use. Cruelty-free. Vegan."
Cons
"Customers reported that it can be flaky. May need to reapply throughout the day."
 We Also Like

L’Oreal Paris Unbelieva-Brow Waterproof Brow Gel

L'Oreal Paris

Unbelieva-Brow Waterproof Brow Gel

Long-wear polymers give this eyebrow gel a great deal of durability. The formula is waterproof and designed to last up to 48 hours with no smudging or smearing. You can choose from several different colors to get the exact look you want.

Overall Take

Durable OptionThe waterproof, long-lasting formula of this eyebrow gel will keep it in place whether you’re sightseeing or at the office.

Pros
" Water-resistant and lasting. Makes brows look thicker. Good value."
Cons
"However, removal was the issue — it pulled out an eyebrow hair — which is a fatal error among brow gels."
 Strong Contender

COVERGIRL Easy Breezy Volumizing Cruelty-Free Brow Gel

COVERGIRL

Easy Breezy Volumizing Cruelty-Free Brow Gel

Designed to last up to 26 hours, this brow gel features a waterproof, fadeproof formula that will keep you looking great throughout the day. Argan oil and biotin help keep your brows healthy and soft, and a smaller applicator allows for better precision while you’re applying it. You can choose from a variety of shades and even a volumizing option...

Overall Take

Simple to UseA smaller applicator allows you to more easily get the look you want.

Pros
" Nourishing formula. Long-lasting. Waterproof. Transfer-proof. Cruelty-free."
Cons
"Wetter texture."
 Also Great

WUNDER2 Wunderbrow Vegan Waterproof Brow Gel

WUNDER2

Wunderbrow Vegan Waterproof Brow Gel

An oil-free formula makes this the ideal brow gel an ideal solution for those who deal with oily skin. You’ll get a waterproof, smudge-proof and transfer-proof look that can last for up to three days. The gel is infused with hair-like fibers that help create volume and thickness.

Overall Take

Great for PortabilityThe smaller format of this brow gel makes it great for taking on the go with you.

Pros
" Waterproof. Transfer-proof. Long-lasting. Dual precision brush. Vegan. Cruelty-free. Oil-free. Alcohol-free."
Cons
"Brush is on the bulky side and would be easier to control if it were thinner. Can look heavy or thick if you apply too much."

Buying Guide

You may not realize it, but your eyebrows communicate to others. Body language experts study them to determine whether you’re telling the truth or lying, and one study even found that eyebrows were more important than eyes in communicating hostility.

So it’s probably no surprise that in recent years, brow contouring has become an important part of daily makeup routines across the globe. There are numerous how-to videos online walking you through techniques. Whether you want a straight, fuller brow with a minimal arch or a contoured brow with bold colors, you can learn how to create the look.

But first, you’ll need the right tools. The thicker, more natural brows that are in style today are good news, since you won’t have to spend a lot of time tweezing or spend money getting them waxed every couple of weeks. You may still want to do cleanup and strategic hair removal in the brow area, but for fuller eyebrows, you’ll want to leave most of the brow in place.

As with most natural looks, natural brows require a little extra work. If you have thick, darker-colored brows, chances are, you may be able to get away with one tool: brow gel. This gel allows you to manipulate your brow to achieve the various looks that are popular today. One of the biggest trends is the feathered brow, which involves having each hair going in a uniform, upward direction to create a bold look. Brow gel and a tutorial can help you achieve that look in seconds.

Even with a gel wand, though, you might need a little fill-in with a brow pencil or brow mascara. This can help you supplement your natural brow to give it fullness. If you have lighter brows, a pencil or mascara wand can also help darken things up.

Don't just take for granted what one reviewer says. Along with our own experts, DWYM analyzes the top expert reviews of the leading products and generates a score you can actually trust.
13

Products Considered

We identified the majority of the brow gels available to purchase.
6

Products Analyzed

We then selected the leading and most popular products for our team to review.

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17

Expert Reviews Included

In addition to our expert reviews, we also incorporate feedback and analysis of some of the most respected sources including: Style Craze, BestReviews, Best Products, Good Housekeeping, Byrdie.

172,936

User Opinions Analyzed

We also incorporate user reviews from the leading retailers including

Our experts reviewed the top 6 Brow Gels and also dug through the reviews from 17 of the most popular review sites including and more. The result is a ranking of the best of the best Brow Gels.

DWYM is your trusted roduct review source. Our team reviews thousands of product reviews from the trusted top experts and combines them into one easy-to-understand score. Learn more.

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The Best Bang For Your Buck

COVERGIRL Easy Breezy Volumizing Cruelty-Free Brow Gel

Key Takeawy

Designed to last up to 26 hours, this brow gel features a waterproof, fadeproof formula that will keep you looking great throughout the day. Argan oil and biotin help keep your brows healthy and soft, and a smaller applicator allows for better precision while you’re applying it. You can choose from a variety of shades and even a volumizing option.

What other experts liked

Nourishing formula. Long-lasting. Waterproof. Transfer-proof. Cruelty-free.
- Style Craze
Accessible price. No flaking or smudging. Stiff, precise brush.
- Byrdie
A brow setting gel that contains biotin and argan oil for added nourishment.
- BestReviews
This drugstore darling shapes, tames, and sets unruly brow hairs in a matter of seconds and the clear coating is perfect for days you desire a simple framing effect.
- Allure

What other experts didn't like

Not suitable for sensitive skin. May form clumps.
- Style Craze
Wetter texture.
- Byrdie
The formula tends to be clumpy, and it doesn't last as long as it says.
- BestReviews

What to Look For

  • If you plan to combine brow gel with a pencil or mascara, first make sure you let the brow gel dry thoroughly. Otherwise, the color could clump.
  • Brow gels tend to darken your brow color, so go a little lighter with your pencil or mascara than you would otherwise. Before you debut your look, you may want to try out your new gel with your other cosmetics to make sure you like the effect.
  • For oily skin, it might work better to use a brow powder than a pencil. The powder will absorb some of the oil and serve a dual purpose.
  • Some gels can leave behind a sticky residue, making you uncomfortable throughout the day. Look for one that’s lightweight while also being effective.
  • With some brow gels, you get both a product for your eyebrows and eyelashes. This dual purpose gives you a valuable addition to your makeup toolkit.
  • Brow gels with conditioning ingredients built in can soften your brows while they tame them.
  • If you’re looking for a little extra glamour, search for a brow gel with sparkle or shimmer built in. These can be great for preparing for a night on the town.
  • Waterproof brow gel serves a valuable purpose, even when you aren’t swimming or caught in a rainstorm. They’re great for making it through an extra-hot day without smudging or smearing. They can also last for hours, helping you stay fresh looking during those long days.
  • If you’re planning to perfect your brow contouring techniques, look for a brow gel with a smaller applicator. This will give you more control over your artwork.
  • Clear gel is great for letting your natural brows show through. But if your brows need a little extra help, or you simply want to change up the color, you don’t have to rely on a brow pencil or mascara. You can find brow gel in a variety of shades that tint your brows while also taming them.

More to Explore

Your eyebrows may be communicating information about your personality. Without realizing it, people draw conclusions about someone’s personality and mood based on eyebrows. The thick, bold brows that are popular today can actually send the message that you’re a confident person who knows what you want and how to get it.

If you’re having your brows contoured, whether through tweezing, waxing or cosmetics, keep in mind that the high, curved eyebrow sends the message that you’re trustworthy. The way it opens your eyes can communicate that you’re open and approachable. But be careful not to overdo it. Studies have found that those who over-pluck their brows can be seen as narcissistic, so you’ll want to leave those thin brows of previous decades behind.

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