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The Best Neutral Eyeshadow

Last updated on October 21, 2022

We looked at the top 5 Neutral Eyeshadows and dug through the reviews from 10 of the most popular review sites including and more. The result is a ranking of the best Neutral Eyeshadows.

Our Review Process

Don't Waste Your Money is focused on helping you make the best purchasing decision. Our team of experts spends hundreds of hours analyzing, testing, and researching products so you don't have to. Learn more.

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Our Picks For The Top Neutral Eyeshadows

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Product Overview
Key Takeaway
 Top Pick

Urban Decay Naked2 Basics Matte Neutral Eyeshadow

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Urban Decay

Naked2 Basics Matte Neutral Eyeshadow

This neutral eyeshadow palette features six different brown colors that are perfect for a subtle look. Mix and match colors to take your eyes from dewey to dramatic. They are paraben-free, sulfate-free and phthalate-free eye, so you can feel good about wearing them.

Overall Take

A Variety of HuesDress up your eyes with this thorough shadow palette.

" Six matte finish shades. Easy to blend."
"Mini palette has limited color variety."
 Strong Contender

Ecofavor Long-Wearing Waterproof Neutral Eyeshadow


Long-Wearing Waterproof Neutral Eyeshadow

Curate the most dramatic smoky eye of your life with this palette from Ecofavor. It includes matte and metallic finishes I5 different hues, so you can vary the intensity of your application depending on your mood.

Overall Take

The Perfect Smoky LookGo deep and dark or light and flirty with this diverse eyeshadow collection.

" These highly pigmented colors are extremely blendable and come in a matte, shimmer, and metallic finish for super dimensional looks. This long lasting and waterproof eyeshadow palette comes in a compact and convenient size which makes it an ideal travel..."
"Quality feels cheap and colors don't last as long as desired."
 Also Great

Pure Ziva Talc & Paraben-Free Neutral Eyeshadow

Pure Ziva

Talc & Paraben-Free Neutral Eyeshadow

This is a wonderful base shadow and also stands alone. Called "Nude Beach Matte," this product from Pure Ziva promises it's paraben- and talc-free. It doesn't contain any sparkle or shimmer, so it's a fabulous option if you want something very understated.

Overall Take

A Solid ChoiceMake a subtle neutral statement with this medium-brown pressed powder eyeshadow.

" Vegan. Dermatologist-tested. Hypoallergenic. No fallouts. Crease-free. Long-wearing. Paraben-free. Safe for contact lens wearers. Doubles as eyeliner."

Wet n Wild Always Naked Vegan Neutral Eyeshadow

Wet n Wild

Always Naked Vegan Neutral Eyeshadow

Overall Take

" However, the pigmentation is stronger with this one. You still have to work to build up the pigment, but you will have an easier time. It even swatches better with the finger."
"They are less pigmented/thinner textured than brands like Natasha Denona or Sydney Grace. I’m not sure anybody but me can tell once they are on my eyes."

Buying Guide

When it comes to finding the best eyeshadow, there are many factors to consider. The first is the type of eyeshadow you want. There are cream, powder, and gel eyeshadows. Each has its own advantages and disadvantages.

Cream eyeshadow is easy to apply and blend, but it can crease and smudge more easily than other types. Powder eyeshadow is more durable and longer lasting, but can be harder to apply evenly. Gel eyeshadow is somewhere in between, with good staying power and easy application.

The next factor to consider is the color of the eyeshadow. There are a large variety of shades of neutral eyeshadow, from light beige to dark brown. The best color for you will depend on your skin tone and the look you’re going for.

If you have sensitive skin, it’s important to choose an eyeshadow that is hypoallergenic and won’t irritate your skin. Countless brands make good quality eyeshadows for sensitive skin.

When applying eyeshadow, it’s important to use a light hand. Start with a small amount of product and build up from there. Use a brush or your fingers to blend the eyeshadow into your crease and along your lash line. If you’re working with a cream or a gel, you may need to let it set before adding additional product.

To remove eyeshadow, use a makeup remover that is designed for the type of eyeshadow you’re using. For example, if you’re using a gel eyeshadow, use a gel remover. If you’re using a powder eyeshadow, use an oil-based remover. Gently massage the remover into your eyelids until the eyeshadow is removed. Rinse with warm water and pat dry.

Be sure to apply your eyeshadow with the proper tools. A powder product will typically go on best with a brush, and creams and gels do better with disposable eyeshadow sponge applicators. If you’ll be using multiple colors, you can try smaller or angled brushes to add texture. You may also want a makeup sponge, depending on the look you’re going for. Some people also use eyeshadow, sometimes mixed with a bit of water, as eyeliner. For this, you’ll want a narrow brush.

Don't just take for granted what one reviewer says. Along with our own experts, DWYM analyzes the top expert reviews of the leading products and generates a score you can actually trust.

Products Considered

We identified the majority of the neutral eyeshadows available to purchase.

Products Analyzed

We then selected the leading and most popular products for our team to review.

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Expert Reviews Included

In addition to our expert reviews, we also incorporate feedback and analysis of some of the most respected sources including: The Aesthetic Edge, Stef's Edge, Style Craze, Mom Junction, BestReviews.


User Opinions Analyzed

We also incorporate user reviews from the leading retailers including

Our experts reviewed the top 5 Neutral Eyeshadows and also dug through the reviews from 10 of the most popular review sites including and more. The result is a ranking of the best of the best Neutral Eyeshadows.

DWYM is your trusted roduct review source. Our team reviews thousands of product reviews from the trusted top experts and combines them into one easy-to-understand score. Learn more.

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What to Look For

  • Purchasing neutral eyeshadow online can be a challenge if you aren’t sure which color will match your skin tone. A good solution is to buy a palette of neutrals. There’s bound to be one that is a great fit.
  • Read the product label carefully before use if you have sensitive skin or any allergies.
  • Many eyeshadows contain shimmer or glitter. If this isn’t your preference, you’ll have to find a neutral color that isn’t shimmery. Look for words like “matte” or “natural” in the product description.
  • It’s important to change or wash your eyeshadow brushes and applicators to keep bacteria away from your face. For reusable tools, wash every week or so, and replace every few years.
  • Your eyeshadow can’t be used indefinitely. You can generally keep powders for two years and creams for one.

More to Explore

Eyeshadow was first used in ancient Egypt! Both men and women would wear eyeshadow made from crushed minerals to protect their eyes from the sun. The most common color for Egyptian eye makeup at the time was green. It was made of crushed malachite. This isn’t exactly a neutral, but the addition of some green eyeshadow to your tan or bronze eyeshadow can make quite a statement!

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